The Fear the Turtle license is at an elevated rate, and royalties from this license go into a special fund that supports student scholarships. It may not be used on athletics-specific or -inspired merchandise. Nothing may overlap the shell unless it is in designated rectangle space created by Creative Strategies, a unit in the Office of Strategic Communications. Various colors are permitted on general merchandise as long as they follow the one-color format, as shown in the example below, or have received permission.
Nothing may fill the shell without permission from the Office of Trademarks and Licensing and Creative Strategies. This logo consists of a wordmark—a text-only treatment of the university name—and a symbol—the illustration of a globe that incorporates the color and design of the Maryland state flag.
This adaptation of the symbol and university name may be substituted for the signature when space is limited. The formal seal has been created to distinguish the University of Maryland from governmental and public agencies that use the Maryland state seal.
The formal seal is reserved for ceremonies, presidential communications, diplomas and certificates. They may not be used with current marks. No alterations are permitted, except with colors. Student groups may not use traditions logos. The following mark is no longer permitted. Eventually, it will be added to the Traditions program. Color The University of Maryland's colors are red, gold, white and black.
The university requires use of these four colors: Pantone Print Colors:. Thread Colors:. HTML email should use either the email templates with the Block M included or place the Block M in a prominent location within the email along with the Wordmark. Use the appropriate buffer space to separate the Block M from other graphic elements or text.
The Block M can be used in profile images or other graphics designed for social networking sites. Official University units may connect their name to the Wordmark and Block M in multiple ways. The unit Wordmark combination template provides specific details for designing your own mark.
Goldy Gopher logos should be used to represent the Twin Cities campus in informal communications. Use a buffer space equal to the height of the Block M's serif to separate Leaning Goldy from other graphic elements or the edge of the page. For Running Goldy, use a buffer space equal to the height of Goldy's fist. For Goldy Face use a buffer space equal to the height of Goldy's ear. Goldy Gopher represents the Twin Cities campus in informal communications.
It does not replace the required Block M and Wordmark combination for digital communications. Goldy Gopher is not to be used in place of the Block M in social media profile graphics. The Regents Seal is reserved for official awards, gifts, event materials, and documents involving the Board of Regents or bearing the signature of the president or a vice president, chancellor, dean, or member or officer of the Board of Regents. Contact University Relations to request approval to use the seal.
Website Issues? A line of personalization appearing under the unit name is acceptable in such cases. Since smaller quantities of personalized letterhead are more costly to produce than standard departmental stationery, discretion by unit heads is to be encouraged.
The single column format is designed to accommodate longer names, multiple phone numbers or long e-mail addresses. Additional Stationery Items Name tags, certificates, pocket folders, invitations, note cards and other items may be ordered from university Printing Services in compliance with our branding standards.
Color Strategic use of color creates a powerful visual impact and is an immediate signal of quality. The University of Maryland's core colors are red, gold, white and black. Taken from the state flag, these colors reflect our role as Maryland's flagship university. The university encourages use of the four colors in the identity program whenever possible.
RGB red, green, blue colors are used for screen applications: web, email, video; they represent the values of the three types of pixels that make up all colors in a screen or monitor. The value of each of the pixels can range from 0 to CMYK colors are used for print applications; they represent the four inks used to create all colors for printing: cyan, magenta, yellow and black.
K, for black, means "key" color and is added to the other three to produce rich shadows and contrast. Otherwise, CMY together produces a dark grayish brown. Grayscale Symbol When reproducing the symbol in one color, the color can be screened to the designated values to maintain differentiation. Black and White Symbol Specialized reproduction of the mark is needed when using the symbol with screen-printing, enameling, etching, blind-embossing, foil stamping, etc. Areas of the symbol need to be distinct to maintain the integrity of the design.
Printing The logo is attractive against light-colored backgrounds; on dark backgrounds, use the word mark in white. When designing with only one or two colors, use the word mark without the symbol. The word mark can be set in any color. Typography The official typeface of the university is Adobe Bembo, a serif book type that combines traditional forms with contemporary styling.
The official sans-serif typeface is Univers, which conveys a modern, clean aesthetic and pairs nicely with Bembo. Email jharless umd. These are not required for correspondence and other desktop documents.
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